Hong Kong takes the pledge

Hong Kong is leading the movement to SAY NO to shark fin soup! And in doing so, changing the world.


Paul and I spent a week in Hong Kong last month working with some really inspiring people. You see, Shark Savers is extending their Shark Fin Soup campaign to Hong Kong and we are fortunate enough to lead the media side of things. We shot in Hong Kong for a week, interviewing people who had given up shark fin soup and capturing their very personal, poignant stories on film. It is thru their words this story will be told.



We talked to a woman who found a finned whale shark alive on a beach and told her story to the world ensuring 10,000’s of people never ate shark fin soup again, a father who stopped eating shark fin soup the day his (now four year old) son turned one month old and he was expected to celebrate with shark fin soup at his banquet, a famous director who’s six year old daughter asked him to stop eating shark fin and since then he has become an outspoken advocate even hosting a A-lister party where imitation shark fin soup was served, several bold wedding couples who bucked the system, stood up to their parents and didn’t serve shark fin soup at their weddings, a new mom who announced her pregnancy on camera and said her motivation for talking with us was to ensure her child was able to see sharks in the wild, a classroom full of kids who are taking on their community, the leader of a campaign that has 160 schools saying no to shark fin soup, and many, many other passionate individuals.


Most of our trips in the field are depressing as all our senses are assaulted with the bleak realities we shark conservationists have accepted as part of our daily reality. This trip filled me with hope as I came face to face with people really making a difference every day. I know now things can change. And they are.

See the trailer we produced as teaser for the film series and check out the movement sweeping Hong Kong.

The Pledge

I Pledge Not To Eat Shark Fin Soup... Join Me! from WildSphere Productions on Vimeo.

A short teaser of Shark Saver’s Hong Kong campaign highlighting several people taking a stand, vowing not to eat shark fin soup, and asking others to join them. This is the first in a series of several films from our Hong Kong filming project launched in conjunction with our “Pledge Not to Eat Shark Fin Soup” campaign and Shark Savers Hong Kong. Take the pledge now! http://www.sharksavers.org/sharkfinsoup

Read more about Shark Savers Hong Kong: http://www.sharksavers.org/hongkong

Say No to Shark Fin Soup - Campaign Launches in China!

The last six months have been hectic, with both Paul and me working on several global shark campaigns with some incredibly talented and passionate folks (and thus, the long pause in postings!). This month, the first campaign “Say No to Shark Fin Soup” launches in China. And we couldn’t be more excited about its potential.

(English version of the online site... Brilliant design and illustrations by Paul Wildman. And fantastic pictures from Eric Cheng. Be sure to check out the compelling video from Shawn Heinrichs as well.)

“Say No to Shark Fin Soup” is a grassroots campaign, geared specifically at primary consumers of Shark Fin Soup, in the hopes of igniting a positive awareness movement regarding shark fin soup and empowering consumers to make a difference by choosing not to consume it. Working closely with WildAid, Shark Savers is launching the campaign on and offline in conjunction with a new Yao Ming PSA (which Shark Savers played a large role in funding).

(PSA in English - check out the site for the Mandarin version. This PSA is playing on several channels in China.)

This is a full-fledged advocacy campaign that allows consumers of shark fin in China to take direct, meaningful action and curb demand and gives them all the tools they need to do so!

In addition to the PSA, we are placing 1000 outdoor billboards in Shanghai and Beijing to further our reach. Last month, our fundraising drive was OUTRAGEOUSLY successful, with us almost doubling our goal in a matter of weeks. We are so thrilled with the outpouring of support and all of the concerned people around the world willing to put their money where their mouth is, so to speak, for sharks! We are still raising funds, as we hope to extend the campaign to other cities, like Hong Kong and the U.S., so if you haven’t done so, please consider buying a billboard. For only $100 dollars, you can buy a billboard for a whole year.. And it works! Last year, WildAid had 200 billboards in Beijing for 3 months and 19% of Beijingers responding remembered having seen the boards and 82% of those people said they would stop or reduce their consumption of shark fin soup.

(This year's billboard - going up on bus stops all over China!)

As an important part of the campaign, we developed an online component complete with four grass roots campaigns that include downloadable materials and an additional video that should greatly magnify the impact of the campaign. Everything has been designed and written for the primary consumers of shark fin soup.

The PSA and billboards featuring Yao Ming are designed to bring awareness and then, the website is provided to allow them to learn more. As people come to the web site for more information, they will discover three persuasive reasons not to eat the soup, which were developed based on considerable research into the target audience:

1) Shark can contain high concentrations of toxic mercury

2) Shark fin soup is the primary cause of the rapid and severe eradication of sharks

3) Sharks play a critical role in the ocean environment and their elimination can be highly destructive to the oceans and our future marine food supply

As far as we know, this is the first campaign of its kind for sharks in China. And, taken together with the PSA and billboards, the campaign is probably the most integrated and far-reaching conservation campaign ever conducted in China.

(Chinese version of the printable handout for restaurants - requesting them to stop serving shark fin soup.)

The advocacy campaign allows consumers of shark fin in China take a pledge to "Say 'no' to shark fin soup" following in Yao's (big) footsteps. Then, we empower them to take even more action - ranging from helping brides to make important decisions at their weddings to enabling diners to approach restaurants serving shark fin soup to appealing to corporations to act ethically during business dinners - with a series of downloadables. We are putting it all into the hands of those who can make the biggest difference for sharks.

The site launched last week in China as part of WildAid's Chinese web site in both English and Mandarin. (Can you believe the Shark Savers site is banned there?) We are in the process of integrating this into Shark Savers web site as we extend the campaign to all parts of the world - starting with the U.S. - in 2010.

(More downloadables - an educational brochure in Mandarin.)

Top Ten Ways You Can Save Sharks

So you don’t eat shark fin soup or live in a country that considers it part of its culture? Doesn’t matter. You can still make a difference in the shark issue and save your share of the 100,000,000 killed a year.

Most likely, the sale of shark products is legal in your town, yes - your town. The local restaurants, grocery stores, health food stores, beauty salons and even pet stores may sell shark. Chances are also good your country is also responsible for the supply. Shocked? Believe it. The US, UK, France, Spain, and Portugal join Indonesia, Taiwan and Japan in the top 20 largest shark fishing nations.

Even if your country isn’t on the list, sharks and their habitats probably aren’t effectively protected – did you know Australia allows commercial shark fishing in the Great Barrier Reef – a World Heritage Site? And, no matter where you live, the myths about sharks as bloodthirsty man-eaters are being perpetuated – dangerous mis-truths standing in the way of their conservation. Think sharks are evil re-incarnated? Watch this video, then say that.

So, here are ten easy things you can do:

# 1) Do not consume or purchase shark - it’s dangerous.
It isn’t just the soup. Do not eat shark steaks or meat, don’t buy any shark or stingray leather products, leave the shark teeth and jaws in live sharks – where they belong.

This isn’t just for the sharks’ health – it’s for yours. Shark meat (including fins) carries warnings due to its high mercury levels from the U.S. Food and Drug Administration, the Environmental Protection Agency, the Environmental Defense Fund, and the World Health Organization. If you want to know what mercury does, just google “mercury poisoning” and prepare to be horrified. Still want to eat it?

# 2) Volunteer your time.
Become a spokesperson or local organizer for our campaigns. Give a presentation at a school or event. (Its easy. Shark Angels or Shark Savers can provide them – or just grab this one off SlideShare.)

# 3) Be aware, informed consumers.
Know what you are buying. Often shark is relabeled as other types of fish, like rock salmon, included in fish patties like pollock, or hidden from consumers – as shark ingredients are not always labeled like chondroitin which can be made from shark cartilage.

# 4) Take your business elsewhere.
Do not support any restaurant or store that sells shark products or shark fin soup and inform them of your concerns. Educate them about why you are making this choice and ask them to make the same decision.

# 5) Support the cause.
Join and donate to shark conservation organizations. There are many ways to save sharks (science & research, direct action, legislation, grass roots activism.) Find an organization you identify with and don’t just join them – make a donation. They desperately need funding. A few of my favorites include: Shark Savers, Sea Shepherd, and WildAid – but chose the one right for you.

# 6) If you must eat it, only eat shark-friendly fish.
Since over ½ of the 100,000,000 sharks caught yearly are caught as by-catch, only eat sustainably caught seafood – or better, don’t eat anything from the seas.

If you do eat fish, download a sustainable seafood card and carry it with you. Most likely, one exists. You may even be able to download a cool iPhone App - like the one from Monterey Bay. You can even SMS a database of sustainable choices when out and about in South Africa, so I am quite certain no matter where you are, there are NO excuses not to make informed decisions.

# 7) Spread the enlightenment.
Increase your Shark IQ. Learn more then teach others. Host a local screening of Sharkwater then a have discussion afterwards. Shark Savers makes it easy to do from invitations to a discussion guide.

# 8) Keep sharks out of your cosmetics.
Never use any products (including makeup, lotions and deodorants) that contain Squalene - shark liver oil. In fact, just buy cruelty free.

# 9) Develop a voice.
Be heard. Blog, write articles, appeal to media outlets and help dispel the myths. Don’t support media outlets that demonize sharks. Sharks aren't evil re-incarnated. Watch this video.

# 10) Make your vote count.
Even if you aren’t living in country that is heavily consuming sharks, chances are, your country is part of the problem. The US and many countries in the EU are responsible for catching more sharks than most other countries in the world. Support legislation that stops shark fishing, protects shark habitats, and ends overfishing. It’s not just about the sharks – it’s about the oceans.


And, bonus points if you make sharks more valuable alive than dead and support responsible (strong emphasis here) shark diving tourism. But that is a blog for a different day.

You can and should make a difference before there aren’t sharks left. In fact a recent IUCN report has identified over 1/3 of all shark species (more than 400 in total) are facing extinction – some in our lifetimes. Destroying sharks and the oceans isn't a legacy I want to leave for future generations. You?

Thank you Palau! Sharks can keep their fins.

Last April, Palau announced they were considering legislation to legalize shark fishing for foreign vessels in their water. Yes – Palau. A country who relies upon tourism for over 60% of their GDP – the majority of that being dive tourism.

Over the last several months, Shark Savers, with the support of several international and local Palau organizations, has been actively conducting a campaign to protest this legislation, engaging citizens of the world to appeal to the government of Palau through individual letters and through a petition. And in that time, countless letters have been written while the petition gained over 4,500 signatures; many from tourists who had or were planning on visiting Palau.

A month ago, we received notice that an independent governmental committee had assessed the legislation and made the recommendation to repeal this legislation – in part thanks to the outpouring of support from folks who participated in our campaign.

This month, I am sure everyone is aware by now that Palau has completely changed their stance. A true 180 degree strategy shift. Instead of opening their waters, Palau has unequivocally closed them – creating the world’s first national shark sanctuary. 240,000 square miles protecting 130 species of sharks. And while Palau, like so many other countries, does not have the funds to enforce the sanctuary to the level needed (a recent flyover revealed 70 long lining boats in these waters) and our work is clearly not done, it is an important step. One that deserves some recognition!

Please sign the thank you card to President Toribiong and Palau. We will be presenting this to him to celebrate this win and show everyone that together, we can protect sharks. Hopefully this attention ignites much more positive change.

And besides, it is so nice to sign something positive related to shark conservation, isn't it? We would like to get at least 10,000 signatures, so please have everyone you know sign it.

http://www.sharksavers.org/en/get-involved/sign-these-petitions/608-thank-you-palau.html

So... Why Sharks?

It is a much repeated narrative... I recant it time and time again. It invariably follows the question "What do you do?" and my answer, "I work for the sharks." After processing this response (usually unable to hide the shock and disbelief), "So, why sharks?" is blurted out. Or at least, that is the polite response I can share.

So why, with all of the other issues on the planet and with my 'client's' horrendous reputation for destruction, why on earth do I fight for sharks?

When you know the full story about sharks, it is really quite easy to understand.

While most people are aware of the plight of the charismatic ocean creatures, like the dolphins and whales, few know, often blinded by misguided fears, of the shark’s current fate. Sharks are disappearing at an alarming rate – their numbers down by 90% in some regions – with many species facing extinction during our lifetime. The IUCN released shocking numbers last month that over 1/3 of all shark species are threatened - with more to follow over the next several years. Over one hundred million sharks will be killed this year. That’s 11,432 every hour.

Out of sight out of mind.

Few know about this issue, because it happens so far away from us. Out in the oceans, in countries few of us will ever journey to, for a reason that is foreign to many of us.

And few of us care, as sharks have evolved into terrifying monsters that ironically, while often times fueling a mass hysteria, really only exist within our collective imagination. And thus, most share the inaccurate sentiment “the only good shark is a dead shark”.

Say the word “shark” and most people immediately imagine a bloodthirsty monster worthy of a “Jaws” remake. As a society, there are few things we fear more than sharks, with shark attacks consistently ranking as one of the top three most-feared natural dangers in most studies. Dip a toe in the ocean and you will be torn limb from limb. This makes it difficult for many people to understand why sharks are worth saving – let alone take measures to do so. And thus, countless animals continue to disappear without us noticing or caring.

But, the man-eating monster is a myth that Hollywood and the media have created in order to increase ratings and sell newspapers. Actual attacks far outpace reports – as do the severity of the incidents. You are more likely to be killed in a hunting accident, lightening strike or sand pit than a shark. In 2007, one person worldwide was killed by a shark bite. During that same period, 793 people died due to bicycle accidents and 49 died due to dog bites. Of the over 400 species of sharks, only a handful have been linked to any incidents with humans – that is less than 5% of all shark species. Indeed, the vast majority of sharks are harmless to humans.

Misunderstood and mal-aligned, the stakes at hand are life or death – not just for the sharks, but also our oceans.

The frightening reality is, like them or not, sharks play a crucial role on this planet. Remove sharks from the oceans and we are tampering with our primary food and air sources. And the livelihoods of millions that rely on the oceans for their main source of income. Sharks are a critical component in an ecosystem that provides 1/3 of our world’s food source and more oxygen than all the rainforests combined.

As the apex predators of the oceans, the role of sharks is to keep other marine life in healthy balance. Remove sharks and that balance is seriously upset. Studies are already indicating that regional elimination of sharks can cause disastrous effects including the collapse of fisheries and the death of coral reefs.

An animal hunted.

In addition to the factors challenging all marine creatures - pollution, destruction of habitat, and elimination of food sources - sharks face an even more urgent threat: the demand for their fins are skyrocketing increasing their value exponentially. Indeed a single whale shark fin can sell for upwards of $50,000 USD. As the demand for shark fin far outweighs supply, no sharks are safe from desperate fisherman – sharks everywhere – even the handful that are protected and in the few areas that are protected - are under attack.

The incredibly lucrative market for shark fins is driving the slaughter. And this extinction trade full of greed and corruption is often likened to the illegal drug trade, as it is rife with murder, mafia, and millions of dollars. Fisherman desperate to feed their families will stop at nothing and are being driven to extremes, though it is only a handful of individuals who are benefiting – at an incredible cost to all of us.

It is a race against the clock to save these animals – and ourselves - from a looming demise. And those of us who fight for them clearly have their work cut out, having to take on the hardest public image campaign on the planet while at the same time battling desperate, violent foes... only the foes aren't the ones with the fins. But this fight, which few can or will take on, is a fight of the utmost urgency. And that is why I work for the sharks.

Headed for disaster... without knowing it

Out of sight out of mind, as the saying goes. This is why so many people are surprised when I tell them that many shark species are almost extinct. And nearly all are headed for disaster.

But, you can’t stop something so terrible from happening if you don’t know about it. Or know why you should care.

Over 100,000,000 sharks were killed last year – primarily for their fins. Indeed, their populations are down to critical levels and they are still being fished out of the ocean at a completely unsustainable rate. In fact, recent studies indicate regional populations of sharks are down by 95 – 99%. That is considered functional extinction.


Many don’t know about this issue, because it happens so far away from us. Out in the oceans, far from shore, far from our eyes and far from governmental protection. We assume sharks are protected in marine reserves or that it is some other country’s problem. Many of us may even live in countries in which certain types of shark fishing is illegal – though most likely it is still occurring right under our noses.

And, it happens for reasons that many of us are not familiar with: it happens for the incredibly valuable shark fin. The key ingredient in a tasteless, social climbing soup. It is known as Fish Wing Soup in Asia and is so highly sought especially given its cultural association with health, prosperity and good fortune, it can sell for upwards of $100 a bowl. And while the supply is plummeting, the demand for shark fin soup is at an all time high.


Yes, the incredibly lucrative market for shark fins is driving the slaughter. And this industry full of greed and corruption is often likened to the illegal drug trade as it is rife with murder, mafia, and millions of dollars. Fisherman desperate to feed their families are being driven to extremes, and it is only a handful of individuals who are benefiting – at a incredible cost to all of us.

We have seen it before. All the factors are there for a global species extinction.

And once they know the fate facing sharks, many people throw up their hands and wonder why they should care, already convinced the only good shark is a dead shark after watching movies like Jaws and shows on Shark Week. Hasn't the media taught us that sharks are blood-thirsty, indiscriminant monsters with an insatiable hunger for human flesh? Should we really care if they disappear? Wouldn’t the world just be a better place?


Then comes the next surprise: contrary to all of the rubbish we have been taught, we are not on the sharks’ menus. In fact, of 6.5 billion people that live on this planet, only one died last year from a shark bite. One. Compare that to the amount of people who die from lightening strikes, car crashes, hunger, even falling coconuts and you realize there are many things to be worried about – but sharks are not one of them. Of the over 500 species of sharks, only a handful have ever even had encounters with humans. The truth? Sharks are magnificent creatures that are more scared of us than we could ever be of them.

If only we could let our fears go and realize sharks are misunderstood creatures that desperately need our help.

Maybe if we realized how brutal it is to fin a shark we might also care a bit more. Tragically, sharks are dragged while alive onto fishing boats where a knife with a hot blade is used to slice off all of the shark’s fins. Then, the shark is thrown back into the ocean still alive to bleed to death – or drown.


Maybe if we knew that while we collectively enjoy our shark steaks, shark fin soup, or shark cartlidge, that instead of being healthy we are actually poisoning ourselves, we might stop endlessly creating demand. Because sharks have levels of methyl-mercury in their flesh that is so high, a single shark steak can cause mercury poisoning, leading to sterility, nervous system issues and birth defects for those that consume it.

Or maybe if we realized that sharks keep our largest and most important ecosystem healthy – an ecosystem that provides us with much of the air we breath and food we eat – we might realize our existence, in part, is dependent on theirs. Sharks have sat atop the oceans’ food chain, keeping our seas healthy and balanced for 450 million years. Those oceans absorb most of the carbon dioxide that we put into the atmosphere, converting it into 70% of the oxygen we breathe. The oceans also supply us with a large percentage of the food we eat – including serving as feed for many farmed animals. Yes, all that life is kept healthy by sharks, who, as apex predators, regulate the oceans. Destroying shark populations is destroying our oceans - our very life support systems – and thus, ourselves.

We don't hear how the elimination of sharks might impact our best natural defense against global warming. Or how our favorite foods might disappear as a side effect of the extinction of sharks. Or that we could lose more oxygen than is produced by all the trees and jungles in the world combined if we lose our sharks.

So whether you are like us and you absolutely love sharks and cannot imagine an ocean without them, or you simply realize the loss of the sharks from this planet has huge, far-reaching implications that cannot be ignored, the time to act is now. We must work together, fight this war and save our sharks.

(Photos courtesy of Jeff Rotman.)

Why dive with sharks?

I am still a little amazed by the reaction I get from people when I tell them what I do.

I am working to save sharks – a species facing a seemingly inevitable and closely looming extinction. As a Shark Angel and a director of Shark Savers, I raise public awareness about the issue, I educate people on the truth about sharks, and I tirelessly fight for their protection and against those that are destroying them.

But what seems to be of most interest - though completely happenstance to me - and what I love most… I dive with sharks.

Yes. I dive with sharks. Quite often. All over the world with all types of sharks including those most feared – great whites, tigers, bulls and hammerheads. And I do this up close and personal - outside of the “safety” of cages.

The responses I get range from disbelief, shock and awe, instant respect, or an immediate proclamation that I am insane.

But I don’t do it to surprise or impress people. I am not crazy nor am I seeking an amped-up adrenaline rush. And I don’t have some sort of death wish…

Why do I dive with sharks? I dive with sharks to save them.

The "fiercest" predator on the planet desperately needs our help. Desired for their fins, over 100,000,000 sharks are killed each year, and 90% of many shark species are almost extinct. Recent studies indicate that the great sharks, the tigers, the greater hammerheads, and the bull sharks, are 98% extinct from the North Atlantic waters.

Sadly, the public’s interest in sharks seems inexhaustible. An interest in the macabre – not the grim reality the sharks’ now face. The media feeds on our fears and provides us with embellished stories of vicious attacks by mindless man-eating monsters. The reality is quite different. There are very few shark attacks worldwide. Last year only one person died from a shark attack. In contrast, and what we don’t hear, is that sharks are the most hunted animal on the planet.

Even if you don’t have a passion for sharks like I do, they are still critically important to the planet, and we should all care very much about their conservation. As an apex predator, they are vital to the health oceans, the most important ecosystem on the planet – providing a major source of our oxygen and food. The oceans are kept in balance by sharks, who at the top of the food chain, regulate this ecosystem. The oceans - our very life support systems - are being destroyed.

Why are we brutally killing so many sharks? Primarily for sharkfin soup. A status symbol in many Asian countries. And soup consumption is on the rise.

So I dive with sharks to shift people’s perspectives on a mal-aligned and often despised species. To challenge our collective misconceptions. To bring awareness to an issue few know much about. To help ensure the sharks’ survival.

I have logged hundreds of dives and have spent countless hours underwater with sharks. But before you are impressed, know it is not as glamorously dangerous as it seems.

While there is inherent risk in all that we do, the risk of injury - let alone death - while diving with sharks is incredibly low. This year marks the first reported death from a shark bite on record during an organized shark dive. In comparison, many common leisure activities such as biking, swimming, and boating are statistically far more dangerous than diving with sharks.

In my own personal experiences diving with sharks, both with and without bait in the water, the sharks have gone out of their way to avoid contact with humans. Sharks clearly do not see people as prey, and even with bait in the water, I have never seen a shark exhibit aggressive behavior towards me. We are simply not on their menu.

As a responsible shark conservationist, I do realize these are wild animals and that there is some risk involved when I step into their habitat. With proper safety protocols, experience, and training, this infinitesimal risk is small when compared to the reward: the chance to experience an intimate encounter with one of the greatest species on our earth. And more importantly, share these encounters with others.

These interactions are captured on film, as part of the Shark Angels project, to enable others to develop a healthy respect and even compassion for this seriously misunderstood animal. So those people who do not dive with sharks can get a new perspective – counter to Jaws, counter to Shark Week.

And, as we continue to deplete populations and chase sharks to the brink of extinction, it is more important than ever to encourage people to care about sharks and gain an appreciation for their true character.

We tend to protect the things we understand, and sharks are largely out of sight, out of mind for us. Allowing others to live vicariously through the Shark Angels' experiences, I hope will be a powerful conservation tool to protect them. When you come virtually face to fin with the “world’s most dangerous sharks”, I believe you will realize as I have, that sharks aren’t the enemies - the only thing we have to fear is ourselves.

Our collective irrational fear of sharks entirely based upon myths and misconceptions, I think, explains our lack of desire to conserve them. Through awareness and understanding, I am on a personal mission to change all that. And of course spend as much time as I can in the water surrounded by the creatures for whom I have an incredible respect, interest and passion.

I hope that what the Angels (and I) do will shift your perspective – and you will want to save sharks too. But act quickly, because sadly, they are almost gone from this planet and soon, no one will be able to experience their magnificence.

(Photos by Jim Abernethy, Roger Horrocks, Jeff Rotman and Eric Cheng.)