In addition to the PSA, we are placing 1000 outdoor billboards in Shanghai and Beijing to further our reach. Last month, our fundraising drive was OUTRAGEOUSLY successful, with us almost doubling our goal in a matter of weeks. We are so thrilled with the outpouring of support and all of the concerned people around the world willing to put their money where their mouth is, so to speak, for sharks! We are still raising funds, as we hope to extend the campaign to other cities, like Hong Kong and the U.S., so if you haven’t done so, please consider buying a billboard. For only $100 dollars, you can buy a billboard for a whole year.. And it works! Last year, WildAid had 200 billboards in Beijing for 3 months and 19% of Beijingers responding remembered having seen the boards and 82% of those people said they would stop or reduce their consumption of shark fin soup.
2) Shark fin soup is the primary cause of the rapid and severe eradication of sharks
3) Sharks play a critical role in the ocean environment and their elimination can be highly destructive to the oceans and our future marine food supply
As far as we know, this is the first campaign of its kind for sharks in China. And, taken together with the PSA and billboards, the campaign is probably the most integrated and far-reaching conservation campaign ever conducted in China.